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Box office collection has a simple design with clearly defined sections that hit on several marks. They have a large CTA section at the end, but what really stands out the most is the awards section, which provides instant credibility.

 

Box office collection has some great features, including a video and fairly in-depth history of their company. It can all be explained in one simple sentence, which serves as the header for their page: “The tools. The people. The drive to help small business do more business.” They are very clearly customer-focused, which is a big win for their page.

This is a great, concise page. “A company built around the user” is exactly the kind of copy you want to see, because it addresses the customer (i.e. user) directly. However, the best part is probably their clear CTA at the bottom guiding the user to exactly the next section they want them to visit: the blog.

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